Kaufland Global Marketplace is a shopping platform that enables retailers to present their offers to over 81 million customers in five European countries. Currently, Kaufland is active in Poland, Germany, Slovakia, the Czech Republic and Austria. Selling on this marketplace allows you to diversify online sales activities effectively. This is particularly important from the perspective of e-commerce retailers looking for new growth channels – selling products on an international scale within one system is undoubtedly a worthwhile solution. Sound interesting? Check out how to sell on Kaufland Global Marketplace.
From this blog post you will find out the following:
- who can become a Kaufland seller,
- how to register a dealer account on the Kaufland Marketplace,
- how much does it cost to sell on the Kaufland Global Marketplace.
Who can create a seller account on Kaufland Global Marketplace?
Anyone who wants to reach millions of customers! Selling on Kaufland Global Marketplace can be a focal point of a cross-border e-commerce strategy, as well as an excellent supplement and source of additional revenue. This is especially true for those sellers who have already fulfilled the requirements of the German, Czech or Slovakian market by actively selling on Allegro or Amazon.de. It is also an excellent alternative to your online store.
Kaufland Global Marketplace sets a straightforward ruleset for sellers. If you want to trade on any marketplace, you must first complete the formalities. These include:
- conducting economic activity,
- the obligation to provide phone and e-mail contact,
- the prohibition of selling any items from prohibited categories,
- providing an EAN number for each offered product.
💡 Hint
On the list of prohibited products, you will find, among others, weapons, animals, GMO foods, games of chance, prescription drugs or counterfeit products.
Register on Kaufland Global Marketplace
The registration process is simple and does not differ significantly from the standards presented in the e-commerce industry. A huge benefit for sellers is that setting up one account allows them to do business in all 5 countries supported by Kaufland. Prepare the required documents, fill in the forms and wait for the successful verification.
What documents are needed to register a retailer for Kaufland
When registering, you must provide the specific documents required by Kaufland. These will vary slightly depending on the type of business you are running. Which documents are referred to? In the case of a sole proprietor company (SPC) or a partnership (P), prepare:
- identity card or passport (SPC and P),
- Business licence (SPC),
- a recent extract from the commercial register (max. 4 weeks back) (P),
- information on beneficiaries (P),
- proof of distribution of shares (P).
Filling in the registration form should not cause any difficulties even for beginners. Firstly, enter your name and e-mail address and set a password. This is how you will later log into the system. Next, set the name of the seller that will be visible in Kaufland Global Marketplace and estimate the number of products you intend to sell.
💡 Hint
Your seller account will be verified and activated on selected Kaufland marketplaces within 3 working days.
Secondly, complete the required company information and payment details and add the documents mentioned above to enable company verification. Next, enter the contact person’s details. The information from this field will be used to contact Kaufland customer service and retailer support. Finally, verify the correctness of the data entered and upload the documents by clicking Finish registration now.
How much does it cost to sell on Kaufland Global Marketplace
Kaufland offers its sellers a simple billing model: you pay a monthly fee and a commission on product sales. Please note that the amount depends on the selected category. It is worth noting that the number of offers does not affect the subscription fees – you can add an unlimited number of products free of charge. The subscription rate depends on the sales plan chosen during the account registration process.
Available sales plans at Kaufland
Fees are charged monthly and the amount depends on the option you decide on when signing up. You can choose from two plans: basic and basic with a backlink. For the first, you will pay €39.95. For the basic plan with a backlink to your shop, there is a slightly higher charge. You will pay €59.90 per month for it.
The additional benefit of the second variant is, as the name suggests, that you can add backlinks to your online shop. The plan with linking is addressed to sellers who are already active in e-commerce via their own shop. If you trade only on marketplaces – choose the basic plan.
As part of the basic subscription fee, you will receive:
- an access to all sales channels,
- multi-channel marketing tools,
- individual support from the Merchant Support Department,
- first-line support from the Customer Service Department,
- popular payment methods for all sales channels,
- the possibility of changing to a different plan every month and terminating the subscription at any time.
What is the commission on Kaufland
The second type of fee you have to pay is the commission on a successful sale. This will vary depending on the product category and also the Kaufland market. For shops in Germany, Austria, the Czech Republic and Slovakia, the value of the commission ranges from 7% to 16%. You can count on preferential conditions if you plan to sell in Poland. The commission rates for Kaufland.pl are set between 4% and 12%.
Before you join Kaufland Global Marketplace
You already know how to start selling on Kaufland. However, before you register as a seller and begin offering products, make sure you meet all the requirements described above. In addition, as a seller on foreign markets, you must ensure that you prepare your offers in the appropriate language. Do you need help with the seller registration process, or sales support services, or looking for a good repricer for Kaufland? Contact us and become a successful seller.
Do you want to sell more on marketplaces?
Book a free consultation and discover your growth opportunities on the European markets.
Sources:
