7 statistics how Black Friday impacts sales performance

Black Friday is one of the most demanding times of the year for most retailers. No matter if you sell online or in a stationery shop. Consumer activity will increase during this time, and you need to be prepared for that. Upcoming Black Friday takes place on 25 November so, it’s not too late to prepare your shop for this retail event of the year.

This article presents interesting facts about Black Friday 2021 from Nethansa’s perspective. You’ll be able to form an opinion of what will sell on Amazon during this busy period in 2022 and the impact it can have on any business selling on Amazon.

These 7 statistics are based on our clients’ historical data and the results they achieved during Black Friday 2021. We compared that weekend with the average weekend from that year.

1. Our customers processed 3 times more orders during Black Friday 2021 than on average

Year after year you can hear about the huge increase in consumer spending during the Black Friday period. Our customers’ data confirms it’s not an exaggeration. During last year’s event, they reported more than a threefold increase in orders. Undoubtedly, you can’t afford to miss such an opportunity for your business. Therefore, it’s worth going the extra mile beforehand to make the most of it.

2. The Nethansa Platform generated nearly 4 times higher additional profit for customers during the 2021 Black Friday weekend than on average

The Nethansa Platform has proven its effectiveness during the most demanding sales periods of the year. It’s equipped with an advanced built-in repricing tool. Firstly, it analyses thousands of marketplace offers and then sets a competitive price for our clients’ listings.

During the Black Friday 2021 weekend, our platform generated four times more additional profit than on average. It led our customers to achieve significantly more revenue than they had planned. It’s an extraordinary outcome bearing in mind the huge leap in demand during this period.

3. The value of orders filled during the 2021 Black Friday weekend was 300% higher than on average

As the number of Black Friday orders shot up, the value of the goods ordered increased proportionally. The total value of orders filled during the 2021 Black Friday weekend was 300% higher than on average. Every customer of ours who has prepared for the increased demand was able to count profits later.

4. Amazon.de was the most profitable Amazon marketplace for our customers during Black Friday 2021

Consumers from a number of European countries will start their online product search on Amazon. Nethansa’s customer data shows that it’s Amazon’s oldest European websites, namely the German, UK and French marketplaces that are the most prominent source of revenue. During Black Friday 2021, Amazon.de was the undisputed leader for our customers delivering the most sales.

5. During Black Friday 2021 our customers shipped goods to 27 countries

Considering selling on Amazon, you need to be prepared to ship internationally. Certain marketplaces are not just used by local buyers. For example, when selling on Amazon.de, you need to be prepared to ship to customers in other countries such as Austria, Switzerland, and the Netherlands just to name a few.

Black Friday 2021 was no different in that matter. Our customers have faced the need to handle orders from 27 countries! In addition to the countries Amazon operates in, the shipping list included among the others Hungary, Lithuania, Latvia, Estonia, Denmark and Romania.

6. Our clients selling in FBA model have experienced sales growth of 500%

We often emphasise that operating in the FBA increases the chances of your products being listed in the coveted Buy Box. During Black Friday 2021, our customers using this model had a lot to be happy about. Indeed, their sales increased by more than 500% compared to the average weekend.

7. Apparel was the most popular category during Black Friday 2021

We work with customers who offer products in various categories on Amazon. Typically, the list of the most popular ones includes beauty, shoes, sports, home improvement and apparel. On Black Friday 2021, we noticed a clear spike in sellers offering clothes. It leads to apparel taking the top spot in terms of the most popular products.